Post by samsparrow74 on Feb 14, 2024 22:40:33 GMT -6
If you have ever had in your hands menus from local restaurants that deliver food at home (Chinese on the corner, for example), you will have noticed that they all have something in common: their very poor sense of aesthetics when it comes to food. graphic design. Such menus, usually distributed in the form of "flyers", probably do not enter the consumer through the eyes, but through the stomach. And when hunger strikes, it is always good to have one of these menus on hand to put a stop to the gazuza and fill your belly with food that, without perhaps being the healthiest in the world, is usually extraordinarily tasty (as well as caloric). McDonald's has just launched its McDelivery home delivery service in Sweden and to promote it it has had the idea of imitating the unmistakably "shabby" style of the local restaurants that bring their food to their customers' homes (and which from now on will also be its direct rivals).
Focusing on very specific areas of Stockholm where people regularly order sushi, pizza, Thai food and Indian cuisine to enjoy quietly at home, McDonald's distributed "flyers" remarkably similar Jordan Phone Number List to those of the establishments that serve such victuals. With its new and surprising campaign, which bears the signature of the Nord DDB agency , McDonald's wants to emphasize that its menus are now also part of the wide local offering of food that is served directly to the customer's home. Full Moon Spain, together with We Are Family: the European communication and marketing firm specialized in children, adolescents and families, bring to Spain all the keys and trends of kids and family marketing , led by international experts. More than 60 professionals representing 30 different brands who have come from all over the country have participated in the workshops, and have shared the challenges and opportunities they face when addressing an audience with such particular creative, strategic characteristics. , legal and technical.
European children and families are very different from each other, mainly due to the cultural differences and local characteristics that exist between them; We have created We are Family at the request of our clients , who needed to have a specialized partner who knows each market perfectly and has the capacity to carry out large marketing and communication campaigns," commented Tim Höchel, CEO of We are Family. On the other hand, Borja López Niclós, director of Full Moon Spain, showed the current state of the Phygital environment (physical + digital), as well as the channels and formats that reign in the youth world, such as TikTok. This platform already has 2.7 million users in Spain and is currently one of the most downloaded and used apps by boys and girls between 9 and 13 years old. López Niclós stated that " It is estimated that the children's and youth market in Spain moves more than 3,500 million euros a year , and is one of the most important, being key in our economy, not only for its value, but also for its power of influence".
Focusing on very specific areas of Stockholm where people regularly order sushi, pizza, Thai food and Indian cuisine to enjoy quietly at home, McDonald's distributed "flyers" remarkably similar Jordan Phone Number List to those of the establishments that serve such victuals. With its new and surprising campaign, which bears the signature of the Nord DDB agency , McDonald's wants to emphasize that its menus are now also part of the wide local offering of food that is served directly to the customer's home. Full Moon Spain, together with We Are Family: the European communication and marketing firm specialized in children, adolescents and families, bring to Spain all the keys and trends of kids and family marketing , led by international experts. More than 60 professionals representing 30 different brands who have come from all over the country have participated in the workshops, and have shared the challenges and opportunities they face when addressing an audience with such particular creative, strategic characteristics. , legal and technical.
European children and families are very different from each other, mainly due to the cultural differences and local characteristics that exist between them; We have created We are Family at the request of our clients , who needed to have a specialized partner who knows each market perfectly and has the capacity to carry out large marketing and communication campaigns," commented Tim Höchel, CEO of We are Family. On the other hand, Borja López Niclós, director of Full Moon Spain, showed the current state of the Phygital environment (physical + digital), as well as the channels and formats that reign in the youth world, such as TikTok. This platform already has 2.7 million users in Spain and is currently one of the most downloaded and used apps by boys and girls between 9 and 13 years old. López Niclós stated that " It is estimated that the children's and youth market in Spain moves more than 3,500 million euros a year , and is one of the most important, being key in our economy, not only for its value, but also for its power of influence".