Post by huangshi715 on Feb 14, 2024 22:42:08 GMT -6
Maybe you visited the site, left and forgot all about it. But when you see this ad a week later, you may be more intrigued because “other people” are beaming about it. So many people are focused on new and fancy ways of running successful retargeting ads, but sometimes it’s the easy-to-overlook old school methods that can make the biggest difference. Use old school marketing tactics in your retargeting campaigns Give people specific numbers: Only have a few left in stock? Tell people that! Or tell ’em that hundreds (if not thousands) of people are already using your service. Show people countdowns: Why not add countdown timers to your retargeting ads?
Creating urgency by telling people that there are only X days left in your sale is a surprisingly motivating force that can drive conversions. Retargeting tactic your audience on a variety of retargeting channels Retargeting on only one channel unnecessarily limits your reach. Your retargeting ads might be Germany Email List following visitors around on the Google Display Network, but are they being shown on other channels where your audience hangs out? Social media retargeting is a powerful tool that allows you to show your ads either directly in the newsfeed (Facebook or Twitter) or in the right-hand sidebar (Facebook). Social media retargeting in action If you’ve ever been on AdRoll’s site and then checked your Facebook, you’ve probably been the victim of a lot of pointing people.
adroll-retargeting-3 Or maybe you went to Perfect Audience’s homepage and then were stalked on Twitter later with something like this: something Note that to be able to advertise on Facebook, you have to use a platform that is certified by Facebook’s Ad Exchange network (FBX). AdRoll or Perfect Audience (now part of Marin) are both safe bets. Each social media network also has pretty specific creative guidelines that you should be aware of. For example: On Facebook, only up to 20% of your ad image can be used for text. You can use this Facebook tool to make sure your ads comply with this policy. Unlike the animated capabilities of ads on the Google Display Network, Facebook retargeting ads have to be static.
Creating urgency by telling people that there are only X days left in your sale is a surprisingly motivating force that can drive conversions. Retargeting tactic your audience on a variety of retargeting channels Retargeting on only one channel unnecessarily limits your reach. Your retargeting ads might be Germany Email List following visitors around on the Google Display Network, but are they being shown on other channels where your audience hangs out? Social media retargeting is a powerful tool that allows you to show your ads either directly in the newsfeed (Facebook or Twitter) or in the right-hand sidebar (Facebook). Social media retargeting in action If you’ve ever been on AdRoll’s site and then checked your Facebook, you’ve probably been the victim of a lot of pointing people.
adroll-retargeting-3 Or maybe you went to Perfect Audience’s homepage and then were stalked on Twitter later with something like this: something Note that to be able to advertise on Facebook, you have to use a platform that is certified by Facebook’s Ad Exchange network (FBX). AdRoll or Perfect Audience (now part of Marin) are both safe bets. Each social media network also has pretty specific creative guidelines that you should be aware of. For example: On Facebook, only up to 20% of your ad image can be used for text. You can use this Facebook tool to make sure your ads comply with this policy. Unlike the animated capabilities of ads on the Google Display Network, Facebook retargeting ads have to be static.