Post by samsparrow74 on Feb 14, 2024 23:59:19 GMT -6
Since 2012, she has been responsible for the general management of the TBWA office in Barcelona, until she was promoted last year to assume the vice presidency of operations and customer service , joining the leadership of the Group from the Madrid office together with Juan Sánchez, Creative and Innovation VP, and Jesús Fuertes, Strategy and Innovation VP. «We are delighted to see Claudia take on her new role as CEO. She has an undeniable passion for transforming the TBWA group into one of the best creative agencies in the Spanish market by driving data and innovation. Her vision for the future is essential and we are delighted that she is the person to lead our next chapter,” said Cem Topçuo? Lu, International President of TBWA / Worldwide. Safont in his professional career has worked for clients such as Adidas, Airbnb, Beko, Bimbo, Bodegas Torres, Caixabank, Durex, Fira Barcelona, Fluidra, Freixenet, Grupo Menarini, Henkel, Iese, Mobile World Capital Barcelona, Montblanc, Nissan, Perfetti/ Chupachups, Pioneer, PMI/Ducati, Sony and Vichy Catalán.
One of the first projects of this new stage is the greater integration of data in internal processes and with clients, which is why they have launched the Creative Data Lab , a platform that integrates Bahrain Phone Numbers List other partners and which they presented on the 5th. But no is the only one, there are other innovations in tools and processes with creativity at the center, which have been designed with the aim of contributing to achieving a greater share of the future for its clients. «There is nothing more rewarding than seeing our talent grow from within. Claudia has demonstrated her leadership capabilities at every opportunity and is already carrying out important innovation initiatives that will help the agency and our clients progress. She is the perfect person to lead TBWA \ Spain », stated Troy Ruhanen, CEO of TBWA \ Worldwide. Seeking controversy when launching groundbreaking actions that capture the user's immediate attention is a common practice within the offices of agencies and advertisers where advertising campaigns are created.
The challenge is, then, to stay on the crest of the creative wave without crossing the line of being offensive. The balance, in this case, has failed Destinia. The platform has launched a campaign that uses, in order to promote its travel offers, posters similar to those used to search for missing people . "Cristina Fernández Toledo, a 30-year-old pool lifeguard who did not have a single day to enjoy herself in the summer," reads one of the creatives. The reactions have not been long in coming: "There are a thousand ways to advertise, but to make money not everything goes, and unfortunately in the world of the missing we see things like this too many times," Joaquín Amills, president of sosdesparecidos, told ABC. . « Destinia has made a mistake with this campaign . Thousands of families unfortunately have to hang our posters to locate a missing loved one and in many cases there are no responses to the dissemination. From now on, I'm sure they will help us seriously in this dissemination," read the tweet from the sosdesaparecidos association . A tweet that, after Destinia's apology, they did not hesitate to delete.
One of the first projects of this new stage is the greater integration of data in internal processes and with clients, which is why they have launched the Creative Data Lab , a platform that integrates Bahrain Phone Numbers List other partners and which they presented on the 5th. But no is the only one, there are other innovations in tools and processes with creativity at the center, which have been designed with the aim of contributing to achieving a greater share of the future for its clients. «There is nothing more rewarding than seeing our talent grow from within. Claudia has demonstrated her leadership capabilities at every opportunity and is already carrying out important innovation initiatives that will help the agency and our clients progress. She is the perfect person to lead TBWA \ Spain », stated Troy Ruhanen, CEO of TBWA \ Worldwide. Seeking controversy when launching groundbreaking actions that capture the user's immediate attention is a common practice within the offices of agencies and advertisers where advertising campaigns are created.
The challenge is, then, to stay on the crest of the creative wave without crossing the line of being offensive. The balance, in this case, has failed Destinia. The platform has launched a campaign that uses, in order to promote its travel offers, posters similar to those used to search for missing people . "Cristina Fernández Toledo, a 30-year-old pool lifeguard who did not have a single day to enjoy herself in the summer," reads one of the creatives. The reactions have not been long in coming: "There are a thousand ways to advertise, but to make money not everything goes, and unfortunately in the world of the missing we see things like this too many times," Joaquín Amills, president of sosdesparecidos, told ABC. . « Destinia has made a mistake with this campaign . Thousands of families unfortunately have to hang our posters to locate a missing loved one and in many cases there are no responses to the dissemination. From now on, I'm sure they will help us seriously in this dissemination," read the tweet from the sosdesaparecidos association . A tweet that, after Destinia's apology, they did not hesitate to delete.