Post by huangshi715 on Feb 15, 2024 1:17:42 GMT -6
The call to action on your ad and landing page don’t match the action you want people to take. Your call to action is the objective you want your users to complete, and it should guide them through the process. It gives your landing page focus . With PPC, the key is to maintain the message match between your call to action in your ad and your landing page. A poor example of CTA message match Adam wants to buy project management software. He is really busy and likes to try before he buys rather than read about a product, so he’s looking to test something out.
He finds an ad that instantly makes him excited: easy-project-management-keyword4 …and goes straight to this page: workzone-homepage1 He starts to look for the free demo Japan Email List and doesn’t find it. The primary CTA on the page reads “View Product Tour,” which is not why he clicked on the ad. The experience failed because the main CTA driving Adam to the page wasn’t evident above the fold. The landing page failed to continue the conversation that the ad had started with its call to action. A better example of CTA message match Since Shopify’s main objective is to sign people up to their free trial, this PPC ad addresses this stage of the buying process.
shopify-keyword Much of the ad copy addresses the ease of signing up for a free trial, aimed at prospects who like to try before they buy. The ad’s CTA, “Start Your Free Trial Now!” would entice that sort of user to click and wind up on their landing page: shopify-landing-page1 The landing page uses much of the same language as the ad, reinforcing the “quick and easy” setup of a free trial. This is topped off with a CTA that matches the tone of the PPC ad: “Try it now for free.” This is a good example of maintaining the scent of user intent because the language is consistent before and after the click. Save money on your PPC campaigns by maintaining the scent of user intent before and after the click.
He finds an ad that instantly makes him excited: easy-project-management-keyword4 …and goes straight to this page: workzone-homepage1 He starts to look for the free demo Japan Email List and doesn’t find it. The primary CTA on the page reads “View Product Tour,” which is not why he clicked on the ad. The experience failed because the main CTA driving Adam to the page wasn’t evident above the fold. The landing page failed to continue the conversation that the ad had started with its call to action. A better example of CTA message match Since Shopify’s main objective is to sign people up to their free trial, this PPC ad addresses this stage of the buying process.
shopify-keyword Much of the ad copy addresses the ease of signing up for a free trial, aimed at prospects who like to try before they buy. The ad’s CTA, “Start Your Free Trial Now!” would entice that sort of user to click and wind up on their landing page: shopify-landing-page1 The landing page uses much of the same language as the ad, reinforcing the “quick and easy” setup of a free trial. This is topped off with a CTA that matches the tone of the PPC ad: “Try it now for free.” This is a good example of maintaining the scent of user intent because the language is consistent before and after the click. Save money on your PPC campaigns by maintaining the scent of user intent before and after the click.