Post by samsparrow74 on Feb 15, 2024 1:29:26 GMT -6
Prilly Latuconsina and Raditya Dika are two of Indonesia's most popular youth icons. For this reason, and uniting Indonesians' love for horror movies , Mastercard has decided to create a new and terrifying campaign to promote and expand its online payment market. It has done so together with McCann Worldgroup, Carat Media and Weber Shandwick with the idea of highlighting the benefits of using debit and credit cards for online payments: "The smart way to pay," says the slogan. Horror is the most beloved genre in Indonesian cinema, and “it gives the campaign a unique platform to offer information about smart ways to shop online through an entertainment format,” Rustom explained – according to The Drum – Dastoor, senior vice president, head of marketing and communications, Asia Pacific, Mastercard.
The data reflected in the 2019 Mastercard Safety and Security Index has also been taken into account , which indicated that 46% of Indonesians surveyed considered that debit and credit card India Phone Number List were a secure way to make payments when purchasing online, an increase of 17% compared to 2015. The government and financial institutions have put great efforts in recent years to improve the infrastructure of the various payment platforms . Now, this campaign aims to give further impetus to Pay Your Way 2025: Future Payments created in Indonesia, as reported by the president of the Mastercard division for Indonesia, Malaysia and Brunei, Safdar Khan.
The goal of this project is to increase the contribution of the digital economy to the country's GDP (it is estimated to reach around 10 percent by 2025). In the ad, the protagonists get trapped in the jungle and then appear in a real house of terror full of ghosts with whom they will have to fight. «We wanted to work with Prilly and Raditya in a way that matched their image. "So we thought about bringing them back together in a setting where they can be themselves and where we can use their jokes to educate people about why Mastercard cards are the smart way to pay when it comes to online shopping," he said. Chris Galea, regional commercial director of McCann Worldgroup. The campaign, which consists of 6 films, will run on TV, OOH, online videos, digital banners, issuing banks and a comprehensive social media rollout If you do not display the embedded video correctly, click here .
The data reflected in the 2019 Mastercard Safety and Security Index has also been taken into account , which indicated that 46% of Indonesians surveyed considered that debit and credit card India Phone Number List were a secure way to make payments when purchasing online, an increase of 17% compared to 2015. The government and financial institutions have put great efforts in recent years to improve the infrastructure of the various payment platforms . Now, this campaign aims to give further impetus to Pay Your Way 2025: Future Payments created in Indonesia, as reported by the president of the Mastercard division for Indonesia, Malaysia and Brunei, Safdar Khan.
The goal of this project is to increase the contribution of the digital economy to the country's GDP (it is estimated to reach around 10 percent by 2025). In the ad, the protagonists get trapped in the jungle and then appear in a real house of terror full of ghosts with whom they will have to fight. «We wanted to work with Prilly and Raditya in a way that matched their image. "So we thought about bringing them back together in a setting where they can be themselves and where we can use their jokes to educate people about why Mastercard cards are the smart way to pay when it comes to online shopping," he said. Chris Galea, regional commercial director of McCann Worldgroup. The campaign, which consists of 6 films, will run on TV, OOH, online videos, digital banners, issuing banks and a comprehensive social media rollout If you do not display the embedded video correctly, click here .