Post by huangshi715 on Feb 15, 2024 2:34:06 GMT -6
Rand suggested including a “sneak peek” of the program to impress prospects with the quality of the content, rather than just a promise that it’s good. Moreover, Peep felt that the page didn’t do a sufficient job of making the case for its hefty price tag of $200. He suggested using the landing page to a different end – perhaps getting the lead on a list to warm them for the big offer by getting them to make smaller commitments first, starting with their email. Finalist #5: TLC Pet Pals Landing Page example: Pet Pals Peep wasn’t impressed by the UVP on this page (or lack there of): “There’s no unique value proposition – you do solve my problem but I can also google 1,000 other companies who can too.
What’s the call to action? Landing pages should inspire leads to take Papua New Guinea Email List action. But for this page, the CTA seemed MIA – and it should go without saying that this is problematic. There were elements that looked like buttons but weren’t clickable, sending the judges on a bit of a wild goose chase. The judges were eventually able to tease out that the goal of the page was to have the prospect place a call, but the CTA shouldn’t have to be “teased out.” It should be front and center. A viewer (Google+ big shot Stephan Hovnanian) suggested a possible interactive CTA: And the winner is… In the end, close to 100 viewers cast their vote to determine the latest Page Fights champion.
With the ballots in, it was time to crown the winner. The latest Page Fights champion is… Wait for it Lobster Marketing Group’s Thomas Pest Services page! bed-bug-page This is probably the only instance in life where people will be like "yay! bed bugs!" #PageFights — Olivia Roat (OliviaCRoat) July 11, 2014 How did our winner take the judges’ brutal honesty? I reached out to the winner, Austin from Lobster Marketing Group (a marketing agency that works with pest control companies) to find out. “Although our design received a good beating during your show, we loved hearing the feedback! It’s great to hear how others view our work (both the good and the bad), especially professionals of this caliber.
What’s the call to action? Landing pages should inspire leads to take Papua New Guinea Email List action. But for this page, the CTA seemed MIA – and it should go without saying that this is problematic. There were elements that looked like buttons but weren’t clickable, sending the judges on a bit of a wild goose chase. The judges were eventually able to tease out that the goal of the page was to have the prospect place a call, but the CTA shouldn’t have to be “teased out.” It should be front and center. A viewer (Google+ big shot Stephan Hovnanian) suggested a possible interactive CTA: And the winner is… In the end, close to 100 viewers cast their vote to determine the latest Page Fights champion.
With the ballots in, it was time to crown the winner. The latest Page Fights champion is… Wait for it Lobster Marketing Group’s Thomas Pest Services page! bed-bug-page This is probably the only instance in life where people will be like "yay! bed bugs!" #PageFights — Olivia Roat (OliviaCRoat) July 11, 2014 How did our winner take the judges’ brutal honesty? I reached out to the winner, Austin from Lobster Marketing Group (a marketing agency that works with pest control companies) to find out. “Although our design received a good beating during your show, we loved hearing the feedback! It’s great to hear how others view our work (both the good and the bad), especially professionals of this caliber.