Post by huangshi715 on Feb 15, 2024 3:28:34 GMT -6
social proof front and center Media endorsements are nice to have on your landing page (assuming they’re positive). And when it comes to increasing the conversion rate of your event marketing campaigns, flaunting your mentions in the press and in leading blogs is a must. You’ve likely heard others sing the praises of social proof, but we saw its effects first-hand. The landing pages for each of the events were identical in layout other than the placement of the social proof. On the Web Summit landing page, media endorsements were placed above the fold, but appeared below the fold for the Webit landing page. With the social proof front and center, .
54% – almost double that of the Webit landing page (6.78%; confidence level of 93%). You Switzerland Email List should always test to see what appeals to your own audience, but when in doubt, don’t be shy to brag. Make the most of your event marketing If you put the time and effort into spreading the word about your participation in events, you may find that your hard work pays off in terms of collected leads and heightened brand awareness. By using targeted social ads, a small advertising budget and landing pages, even small event marketing campaigns can see great ROI. And though these campaigns are often limited in scope (limited to event registrants), this type of face-to-face lead nurturing can result in lifelong customers who make the investment worthwhile.
Now it’s your turn. Have you run similar event marketing campaigns? Which strategies worked best for you?So how can you be sure that your marketing dollars don’t go to waste and that you identify new prospects and convert them into new leads (even before the event takes place)? All it takes is a small advertising budget, clear objectives and a couple of dedicated landing pages. Let’s get started. 1. Lay out the objectives for your event marketing campaign Before you create any landing pages or straighten out your advertising budget, you need to first get clear on the objectives of your event marketing campaign.
54% – almost double that of the Webit landing page (6.78%; confidence level of 93%). You Switzerland Email List should always test to see what appeals to your own audience, but when in doubt, don’t be shy to brag. Make the most of your event marketing If you put the time and effort into spreading the word about your participation in events, you may find that your hard work pays off in terms of collected leads and heightened brand awareness. By using targeted social ads, a small advertising budget and landing pages, even small event marketing campaigns can see great ROI. And though these campaigns are often limited in scope (limited to event registrants), this type of face-to-face lead nurturing can result in lifelong customers who make the investment worthwhile.
Now it’s your turn. Have you run similar event marketing campaigns? Which strategies worked best for you?So how can you be sure that your marketing dollars don’t go to waste and that you identify new prospects and convert them into new leads (even before the event takes place)? All it takes is a small advertising budget, clear objectives and a couple of dedicated landing pages. Let’s get started. 1. Lay out the objectives for your event marketing campaign Before you create any landing pages or straighten out your advertising budget, you need to first get clear on the objectives of your event marketing campaign.