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Post by alicebapary717 on Feb 15, 2024 3:53:39 GMT -6
According to statistics, only55% companies conduct UX testing. However88%users are less likely to return to the site after a bad interaction. Thus, half of brands lose regular and new customers every day due to insufficiently developed UX, and with them - their profits. In this article, we'll look at what user experience is, how it affects business success, and what to do if your visitors aren't happy with your site or app. User experience What is UX? User experience is the user's perception of a product, be it a website or a mobile application. UX encompasses the complex of emotions, impressions and actions that a visitor receives when interacting with a product. At the same time, he can get both positive and negative experience. Understanding this allows the brand to improve the product so that it meets and satisfies the needs and expectations of Brazil Email List the visitor. Read also : Site navigation: how to optimize so that the client does not "get lost" on the way to purchase What is the difference between user experience and usability? Usabilitydetermines the convenience and ease of use of the product. When creating a site, this aspect helps to correctly place elements on the page, select their size and color, simplify interaction with them, etc. It is impossible to create good usability without a number of key factors, among which is UX. User experience focuses on finding the most optimal solutions based on known data and trends. That is, it directly affects usability. Thus, these two concepts are closely related and inseparable from each other, so both aspects should be taken into account when optimizing websites.
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