Post by huangshi715 on Feb 15, 2024 4:26:06 GMT -6
The testimonials aren’t about the service. The testimonials should speak directly to the experience of receiving one of your services, such as sedation dentistry. Big squiggly cursive typography can destroy landing page readability and your conversion rates. CLICK TO TWEET 11. Kwik Mortgage KWIK-Mortgage-Refinance-560 The CTA is hidden. The color contrast of the call to action is so poor that it’s completely hidden amongst the background. Choose a complementary color that makes the button clearly stand out. The visual hierarchy doesn’t work. The page is all about the meaningless photo rather than describing the offer and why you are unique.
Right now, the headline copy reads more like a call to action rather than a Senegal Email List statement of why I should care about your company and your offer. The subheads don’t stand on their own. You could increase the clarity of this label by qualifying it: “Today’s Mortgage Interest Rates.” It might seem overly simple, but that’s the point. Make each scannable subhead crystal clear so the page reads like a progressive story. The testimonial is buried. There is a testimonial right at the end of the page but it doesn’t look like a testimonial. At a glance it looks more like legalese. Back to the future: It’s 2014.
#footerupdate Double check the copyright date in the footer of your landing pages. Do it now! Is it 2014? CLICK TO TWEET 12. Inquisitek Internet-Marketing-Workshop-Inquisitek-560 Borrrrrring. Could this page look any less appealing? Is it a webinar or seminar? My gut reaction to this page was that it was to register for a webinar. This is in part because of the subject matter, but also because the location (and the fact that it’s offline) is completely buried in a big wall of text. The readability sucks. The copy is really small which makes it hard to read, and the perceived friction of having to read so much is a big barrier to conversion.
Right now, the headline copy reads more like a call to action rather than a Senegal Email List statement of why I should care about your company and your offer. The subheads don’t stand on their own. You could increase the clarity of this label by qualifying it: “Today’s Mortgage Interest Rates.” It might seem overly simple, but that’s the point. Make each scannable subhead crystal clear so the page reads like a progressive story. The testimonial is buried. There is a testimonial right at the end of the page but it doesn’t look like a testimonial. At a glance it looks more like legalese. Back to the future: It’s 2014.
#footerupdate Double check the copyright date in the footer of your landing pages. Do it now! Is it 2014? CLICK TO TWEET 12. Inquisitek Internet-Marketing-Workshop-Inquisitek-560 Borrrrrring. Could this page look any less appealing? Is it a webinar or seminar? My gut reaction to this page was that it was to register for a webinar. This is in part because of the subject matter, but also because the location (and the fact that it’s offline) is completely buried in a big wall of text. The readability sucks. The copy is really small which makes it hard to read, and the perceived friction of having to read so much is a big barrier to conversion.