Post by huangshi715 on Feb 15, 2024 6:10:54 GMT -6
Paul Jarvis – Creator, Write & Sell Your Damn Book Paul Jarvis landing page example (before) Paul Jarvis is an independently-published author and web designer who wants to help other authors get their book out into the world with his free email course. Paul explained that with no paid traffic, his course landing page gets over 800 visitors a week, and converts at about 24%. Oli really responded to the conversational copy on the page, which is relatable and convincing. But as you already know, convincing copy is only one of the many ingredients that go into creating a high-converting page. Peep and Oli mercilessly cracked into the weak points of Paul’s page: The form isn’t prominent Although Oli commended Paul for the clean, minimal design of the page.
Takeaway: Whitespace is a great technique for focusing your Kuwait Email List prospect’s eye, but without a contrasting form to stand out against the blank canvas, your page will feel muted and uninspiring. Similarly, as Peep pointed out, the sponsor logos on Paul’s page dominate, drawing the eye away from his CTA. And although Paul didn’t have control over the size of the sponsor logos, he does have the ability to really make his form pop to effectively push it to the top of the visual hierarchy. The intended action is unclear Don’t make it hard for your prospects to determine their ‘next step.’ When Paul adds a purchase link for his book to the bottom left corner of the page, he detracts from the primary goal.
“If your main call to action here is to get people to sign up for your course via email, why would you also try and take them away from the page?” – Oli Gardner Takeaway: Always choose one intended action for your leads, and don’t distract them from it! Oli went on to explain that although it’s great to make money, asking a complete stranger to purchase your book is too big of an ask. Start by asking for their email, warm them up in an email sequence and pop the (bigger) question once they know who you are.
Takeaway: Whitespace is a great technique for focusing your Kuwait Email List prospect’s eye, but without a contrasting form to stand out against the blank canvas, your page will feel muted and uninspiring. Similarly, as Peep pointed out, the sponsor logos on Paul’s page dominate, drawing the eye away from his CTA. And although Paul didn’t have control over the size of the sponsor logos, he does have the ability to really make his form pop to effectively push it to the top of the visual hierarchy. The intended action is unclear Don’t make it hard for your prospects to determine their ‘next step.’ When Paul adds a purchase link for his book to the bottom left corner of the page, he detracts from the primary goal.
“If your main call to action here is to get people to sign up for your course via email, why would you also try and take them away from the page?” – Oli Gardner Takeaway: Always choose one intended action for your leads, and don’t distract them from it! Oli went on to explain that although it’s great to make money, asking a complete stranger to purchase your book is too big of an ask. Start by asking for their email, warm them up in an email sequence and pop the (bigger) question once they know who you are.