Post by samueldavidd109 on Feb 19, 2024 22:54:15 GMT -6
Kantar , the world's leading data, insights and consulting company, announced today at the 2019 Cannes Lions Festival four new solutions based on Big Data and Artificial Intelligence (AI). Kantar expands its leadership in the integration of Artificial Intelligence (AI) in the world of creativity and advertising, helping brands, advertising agencies and media companies create and measure the global impact of their campaigns more accurately and effectively . The new solutions presented today are: Context Lab: A new platform for creating synergies between creative and media strategies that answers the question : how does content impact depending on the medium? It is a platform flexible enough to optimize the elements of a sponsorship, calculate the value of branded content, evaluate boutiques, choose the most appropriate creative according to the environment, identify the potential of a live broadcast for actions on social networks or with influencers , or optimize ads according to the medium in which they will be played.
Creative Transport: A new set of tools to predict how creatives designed for one country will perform in other markets. Kantar combines the knowledge gained from previous ads with the database Denmark Telegram Number Data of its Link™ tool so that predictive models powered by AI can distinguish where creatives can be reused and where it is best to invest in new materials. In beta testing, customers have saved up to 30% by reducing costs in creative production. Balanced Attribution : A new solution that allows marketing managers to balance short-term sales optimization with long-term brand value growth. Balanced Attribution allows companies to find the ideal channel mix , both online and offline. Built from the experience of over 10,000 brand studies powered by Kantar and Analytics AI capabilities, it helps clients optimize their marketing to achieve the ideal balance between top-of-funnel brand objectives, sales at the bottom of the conversion funnel. Enhanced Visual Analytics (EVA): A new platform that analyzes social media images to help brand owners understand how their brand and products are represented in the broader cultural environment.
With almost 100 million images uploaded daily to Instagram alone, Enhanced Visual Analytics represents the future of how we perceive brands in such a culturally connected world and becomes a critical component in the way brands develop and present content for their consumers. Combining AI and its expertise in semiotics, EVA determines the value that brands and categories have in culture and helps create content, track brand value, and identify new unexplored opportunities. During the launch of the new Artificial Intelligence tools, Eric Salama, CEO of Kantar , stated: «At Kantar, we have a long-standing reputation as the most innovative research and consulting company in the world. Today's launch clearly shows how this innovation provides our clients with significant impact at all stages of marketing. From understanding how consumers perceive and use your brand on social networks to ensuring that investments are reused or directed towards the correct channel, through the calculation of ROI, it is clear that Artificial Intelligence is beginning to have a significant impact in the world of marketing."
Creative Transport: A new set of tools to predict how creatives designed for one country will perform in other markets. Kantar combines the knowledge gained from previous ads with the database Denmark Telegram Number Data of its Link™ tool so that predictive models powered by AI can distinguish where creatives can be reused and where it is best to invest in new materials. In beta testing, customers have saved up to 30% by reducing costs in creative production. Balanced Attribution : A new solution that allows marketing managers to balance short-term sales optimization with long-term brand value growth. Balanced Attribution allows companies to find the ideal channel mix , both online and offline. Built from the experience of over 10,000 brand studies powered by Kantar and Analytics AI capabilities, it helps clients optimize their marketing to achieve the ideal balance between top-of-funnel brand objectives, sales at the bottom of the conversion funnel. Enhanced Visual Analytics (EVA): A new platform that analyzes social media images to help brand owners understand how their brand and products are represented in the broader cultural environment.
With almost 100 million images uploaded daily to Instagram alone, Enhanced Visual Analytics represents the future of how we perceive brands in such a culturally connected world and becomes a critical component in the way brands develop and present content for their consumers. Combining AI and its expertise in semiotics, EVA determines the value that brands and categories have in culture and helps create content, track brand value, and identify new unexplored opportunities. During the launch of the new Artificial Intelligence tools, Eric Salama, CEO of Kantar , stated: «At Kantar, we have a long-standing reputation as the most innovative research and consulting company in the world. Today's launch clearly shows how this innovation provides our clients with significant impact at all stages of marketing. From understanding how consumers perceive and use your brand on social networks to ensuring that investments are reused or directed towards the correct channel, through the calculation of ROI, it is clear that Artificial Intelligence is beginning to have a significant impact in the world of marketing."